What is a Landing Page
A landing page is made for a clear advertisement and marketing campaign objective. and main pages play an important role in online marketing like advertisement and marketing to convert visitors into customers. and home page designed for a focused objective, converting visitors to customers.
Key characteristics of Landing pages including
- Clear Call to Action (CTA): The main pages have a clear call to action because it leads to the visitor or customer any further steps like Shope Now, Get Start, Read More, and Signing.
- Focused Message: The Content on the home page is written in focused keywords and highlight and focus keywords are also relevant to the advertisement and directly related to the advertisement.
- Minimum Navigation: On a main page there are only several clear calls to action (CTA) if there is meant CTA then visitors are distracted from their purcose and unnecessary CTA is a distraction for visitors or customers.
- Form Data Capture: On the main pages, there is a form place where visitors can input their information. those common methods businesses use to generate leads.
- Tracking and Analytics: Tools and analytics often track main pages to measure success. check or track conversion rate and bounce rate and performance and engagement.